Cookie Policy

About This Policy

This Cookie Policy explains how MAPLE BAY BUSINESS CAPITAL, LLC (“Company,” “we,” “us,” or “our”) uses cookies and similar technologies on maplebaybusinesscapital.com (the “Website”). It should be read together with our Privacy Policy and Website Terms and Conditions. The Website is intended for business use by visitors in the United States.

What Are Cookies and Similar Technologies?

Cookies are small text files placed on your browser or device when you visit a website. They help a site work, remember your preferences, and understand how the site is used. First-party cookies are set by us. Third-party cookies are set by other companies whose tools we use. Session cookies expire when you close your browser, and persistent cookies remain until they expire or you delete them.

We may also use similar technologies, including pixels and web beacons (tiny images or code that record when a page or email is viewed), local storage and session storage (browser storage that works like cookies), and scripts from third-party providers that collect usage information. We refer to all of these as “cookies” in this policy.

Categories of Cookies We Use

Strictly necessary

• Purpose: Required for the Website to function, keep it secure, and protect forms from spam. These cannot be turned off.
• Provider: Cloudflare, CookieYes

Analytics and performance

• Purpose: Help us understand how visitors use the Website (pages viewed, time on site, traffic sources) so we can improve it.
• Provider: Google Analytics, Microsoft Clarity, Bing, Microsoft Advertising

Advertising and marketing

• Purpose: Measure our marketing and show relevant ads on other sites.
• Provider: Bing

Cookies Used on the Website

_cfuvid

• Category: Necessary
• Provider: Cloudflare
• Duration: Session
• Description: Optimizes user experience across sessions by maintaining session consistency.

cookieyes-*

• Category: Necessary
• Provider: CookieYes
• Duration: 1 year
• Description: Stores consent management preferences.

_ga

• Category: Analytics
• Provider: Google Analytics
• Duration: 1 year 1 month 4 days
• Description: Calculates visitor, session, and campaign data to track site usage.

_ga_*

• Category: Analytics
• Provider: Google Analytics
• Duration: 1 year 1 month 4 days
• Description: Used by Google Analytics to store and count page views.

_clck

• Category: Analytics
• Provider: Microsoft Clarity
• Duration: 1 year
• Description: Retains browser Clarity User ID and settings exclusive to the site.

_clsk

• Category: Analytics
• Provider: Microsoft Clarity
• Duration: 1 day
• Description: Consolidates user pageviews into a single session recording.

SM

• Category: Analytics
• Provider: Microsoft Clarity
• Duration: Session
• Description: Synchronizes the MUID across Microsoft domains.

MR

• Category: Performance
• Provider: Bing
• Duration: 7 days
• Description: Collects user information for analytics purposes.

MUID

• Category: Advertisement
• Provider: Bing
• Duration: 1 year 24 days
• Description: Recognizes unique browsers visiting Microsoft sites for advertising and analytics.

ANONCHK

• Category: Advertisement
• Provider: Bing
• Duration: 10 minutes
• Description: Stores user session ID and verifies ad clicks on Bing.

SRM_B

• Category: Performance
• Provider: Microsoft Advertising
• Duration: 1 year 24 days
• Description: Unique visitor ID used by Microsoft Advertising.

Third-Party Tools

We use third-party tools that set their own cookies or collect information directly from your browser. These providers have their own privacy policies, and we do not control their cookies.

• Bing: https://www.microsoft.com/en-us/privacy/privacystatement
• Cloudflare: https://www.cloudflare.com/privacypolicy/
• CookieYes: https://www.cookieyes.com/privacy-policy/
• Google Analytics: https://policies.google.com/privacy
• Microsoft Advertising: https://help.ads.microsoft.com/#apex/ads/en/ext60212
• Microsoft Clarity: https://clarity.microsoft.com/privacy

We use Microsoft Clarity, a session replay and analytics tool, to understand how visitors interact with the Website, including clicks, scrolling, mouse movement, and page navigation. Clarity runs on all pages, including the contact page, and only after you accept analytics cookies. Clarity masks sensitive form fields, but may capture other information you enter on the Website, so please do not enter sensitive information in the contact form.

How to Manage Your Preferences

When you first visit the Website, a cookie notice pop-up appears. We do not place analytics or other non-essential cookies on your browser until you accept them, and you can accept or reject them by category. Strictly necessary cookies, which the Website needs to function, are always active. You can change your choices at any time by using the cookie preferences control on the Website.

Browser settings. Most browsers let you block, delete, or receive alerts about cookies. Instructions are available in your browser’s help section. If you block all cookies, some parts of the Website may not work correctly.

Global Privacy Control. The Website recognizes the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a request to opt out of the sale and sharing of personal information (including targeted advertising cookies) for that browser.

Do Not Track. We do not respond to “Do Not Track” signals, because there is no consistent industry standard for them.

Analytics opt-outs. You may also use opt-out tools offered by third-party providers, such as the Google Analytics Opt-out Browser Add-on, and industry opt-out pages such as the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org).

State Privacy Rights

Certain cookie-based disclosures of personal information may be considered a “sale” or “sharing” under California and other state privacy laws. Information about your rights and how to exercise them, including how to opt out, is in our Privacy Policy.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in legal requirements. The updated version will be posted on the Website with a new “Last updated” date.

Contact Us

If you have questions about this policy, contact:

MAPLE BAY BUSINESS CAPITAL, LLC
Email: joe@maplebaybusinesscapital.com
Phone: 312-771-8933